Rant Against Web Position Gold

I’m not recommending Web Position Gold as a SEO tool anymore. I think businesses are wasting their time using that software. I’m tired of wasting my time setting up submission missions, generating ranking reports, and running the page critic. It just encourages you to do a lot of keyword stuffing and automated submissions which aren’t effective means of getting in the search engines. The key to getting in the search engines is to have great content. An online business would do better hiring a copywriter than a SEO consultant.

Web Position Gold is designed to make it look as if you are accomplishing a lot by submitting hundreds of web pages to the search engines. But the fact of the matter is that you only need to submit the home page and then the spiders will find all your other web pages. It is a waste of time to submit every single page. It generates a nice report with lots of numbers but it was completely unnecessary. The truth is, we generate these reports just to satisfy the client that we are taking care of their search engine optimization needs but we don’t concern ourselves with how to really make the client successful. The new version of Web Position Gold merely added fancier graphs and reports to bank on their busy work.

Web developers are kept so busy stuffing keywords into meta tags and image alt text that nobody even bothers to read the web page content. I’ve never known anyone in the web development business to critique the writing.

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