Today I finished reading “Sams Teach Yourself PHP in 10 Minutes“by Chris Newman. I read about half of this book when I was working on Vloggerheads but now I’ve finished reading it so I can enter the book into my database of books I’ve read. This book is the 2304th book I’ve read. It was published in 2005 and covers PHP 5 so the information is still fairly current. Speaking of PHP, I have it installed on my new Vista PC along with Apache 2 but I have not migrated my PHP web applications over to this PC yet.
|Sams Teach Yourself PHP in 10 Minutes: Chris Newman: Books
In order to justify mentioning this here I’ll discuss the matter of online promotion. Web 2.0 and the online media revolution has made everyone a content creator. It does not matter who you are. If you are writing blog posts, creating videos for YouTube, uploading your photos to Flickr, or making music with GarageBand and putting MP3s online, you are creating content. Virtually any level of participation on the Internet makes you someone who is contributing to the new media. So everyone has some interest in promoting themselves and just posting a link to your blog, video, photo, online profile, or music is spamming. Your profession may not require you to do any marketing of yourself but you are still competing for everyone’s attention.
There are thousands of ways to promote yourself online and you could spend all day just joining web sites, creating profiles, and uploading content. I think you have to weigh the amount of time and effort you put into this with the size of the audience you gain. I mean you can waste an entire day on a single web site and only gain one new “subscriber”, “follower”, “reader”, or “fan”. I see a lot of creative people exerting an enormous amount of effort online to attract a tiny audience. Given the vast scope of the Internet I’m not sure what you can do to stand out from the millions of users and the sheer volume of content out there.
So last night Mysti Mayhem spent two hours entertaining approximately 25 people. Her band mate even snorted some garlic powder to keep us amused. That is really going the extra mile! But it was kind of like attending a coffee shop performance. I’ve noticed that a lot of struggling musicians travel around to play coffee shops before really small audiences. So there is nothing unusual in that but it strikes me as being highly ineffective. I don’t have any better ideas but I know you need to do something that gets you a big audience for the minimum amount of effort. I don’t really need to promote my business so I’m not going to exert any more thought on this matter.